The Keminova Method: a unique process, inspired by nature
A DATA VISUALIZATION PROJECT BY MICHELA LAZZARONI
Between science and nature there is a shared language made of rigor and beauty.
Data tells the invisible story—the processes and relationships behind every Keminova product—and can become visual narrative when translated into shapes, lines, and colors. Through a visual language inspired by botany and ancient herbariums, this data visualization illustrates Keminova’s production stages, people, environments, and products.
Data and processes, petals and flowers come together to form a new visual ecosystem where science and nature engage in dialogue.
Transparency, quality, consistency
The Keminova Method – Inspired by Nature takes shape through a data design project that transforms processes, expertise, and controls into a clear and engaging visual narrative.
From the initial idea to the delivery of the finished product, every stage becomes readable, traceable, and understandable. Complexity turns into transparency; scientific rigor meets a language inspired by nature.
From the initial idea to the delivery of the finished product, every stage becomes readable, traceable, and understandable. Complexity turns into transparency; scientific rigor meets a language inspired by nature.
Per i nostri clienti e stakeholders questo significa una cosa concreta: sapere sempre cosa accade, quando e come. Significa affidarsi a un partner che rende visibile il proprio metodo, valorizza ogni passaggio e garantisce qualità, controllo e coerenza lungo tutto il percorso.
The project
“Siamo abituati a considerare il rigore scientifico e la bellezza formale come due universi distinti, raramente in dialogo tra loro. La data visualization cerca di superare questo binarismo: partendo da numeri e tabelle, spesso percepiti come freddi, tecnici e persino noiosi, li traduce in forme visive più accessibili e coinvolgenti.
From this premise, the project developed with Keminova was born: a contemporary botanical table that restores the company’s focus on scientific rigor without sacrificing elegance.
The first phase of the project was conducted in close collaboration with Keminova, to gain insight into the production processes, meet the people, and discover the products. The visit to the company’s headquarters was crucial, during which I began to collect the initial visual and conceptual materials that guided the project’s development. The primary graphic inspiration comes from ancient and contemporary herbals, where botanical precision is expressed in detailed illustrations. “
Inspirations
Preliminary sketches
“In the final project, each natural element becomes data and can be decoded through the legend. The flowers represent the different processing phases, and each petal represents a sub-phase of the production process. The colors identify the work environments, while the size of the four-leaf clovers indicates the duration of the different phases. The crown of circular elements represents the tasks and the people involved, both men and women. The small dots scattered throughout the composition indicate the active projects: a sort of visual snapshot of Keminova at the time of data collection, in April 2025.
The result is a symbolic herbarium: Keminova in a single image. Processes, times, people, and projects become a visual ecosystem that reflects the company’s identity and its values of care, nature, and elegance, in a language where scientific rigor and beauty coexist. “
Michela Lazzaroni
