More and more we hear the term Skintelligent Beauty as people are transforming from simple consumers to true skintellectuals. Thanks to the ease with which information can be found online, cosmetology is increasingly recognized as a complex multidisciplinary subject.
Skin care choices are no longer rooted in habit and are no longer guided by the sensationalism of advertising: consumers, especially the younger ones, expect precise and punctual information about products from the brands and make their choices based on this information.
The ability to influence is no longer only in the hands of idols that ordinary people try to emulate; it is now also in the hands of competent experts, from whom consumers want to be guided to make a thoughtful and conscious choice.
Understanding-and sometimes anticipating-the demands and needs of such a dynamic market requires innovation, flexibility, adaptability, all-around experience and sustainability. In short, you need what we like to call “Skintelligence.”
Skintelligent handcare. Hands are our other face.
Hands play a fundamental role in our interaction with others, and for this reason it is difficult for any blemishes and imperfections on the hands to go unnoticed. The fact that hands are very rarely covered means that, compared to the rest of the body, they suffer the effects of the exposome more quickly and intensely, in particular those of ultraviolet rays: hand skin must therefore be protected exactly like face skin.
At the same time, atmospheric agents and frequent washing can endanger the skin’s barrier function, causing dryness and discomfort. KEMINOVA proposes in this collection three products formulated to preserve the health and appearance of hands over time, combining a high efficacy profile and great pleasantness in use.
ANTI-SPOT HAND TREATMENT
PROTECTIVE HAND CREAM
HAND MASK / SCRUB
Skintelligent handcare. Hands are our other face.
Hands play a fundamental role in our interaction with others, and for this reason it is difficult for any blemishes and imperfections on the hands to go unnoticed. The fact that hands are very rarely covered means that, compared to the rest of the body, they suffer the effects of the exposome more quickly and intensely, in particular those of ultraviolet rays: hand skin must therefore be protected exactly like face skin.
At the same time, atmospheric agents and frequent washing can endanger the skin’s barrier function, causing dryness and discomfort. KEMINOVA proposes in this collection three products formulated to preserve the health and appearance of hands over time, combining a high efficacy profile and great pleasantness in use.
ANTI-SPOT HAND TREATMENT
PROTECTIVE HAND CREAM
HAND MASK / SCRUB
Skintelligent Suncare. Intelligent protection for sensitive times.
The attention of all consumer categories towards sun products has never been higher: the risks that sun exposure entails for the skin are well known, and at the same time it is clear that the use of sun products can represent a danger for the environment. Skintellectuals in particular want daily skin care products that defend them from light damage and “beach sun products” that have an efficacy profile comparable to that of skincare products, possibly with a low environmental impact.
KEMINOVA’s formulation research in the field of sun products tries to find a difficult balance point between efficacy, safety, environmental sustainability and sensoriality. Sun products are fascinating and complex cosmetics: formulating them is particularly challenging from a technical point of view and the continuous regulatory updates make it even more difficult to propose “future-proof” products.
HIGH SUN PROTECTION LIP BALM
HIGH SUN PROTECTION FACE CREAM
SPF 50+ FACE MINERAL SUNSCREEN
Skintelligent Suncare. Intelligent protection for sensitive times.
The attention of all consumer categories towards sun products has never been higher: the risks that sun exposure entails for the skin are well known, and at the same time it is clear that the use of sun products can represent a danger for the environment. Skintellectuals in particular want daily skin care products that defend them from light damage and “beach sun products” that have an efficacy profile comparable to that of skincare products, possibly with a low environmental impact.
KEMINOVA’s formulation research in the field of sun products tries to find a difficult balance point between efficacy, safety, environmental sustainability and sensoriality. Sun products are fascinating and complex cosmetics: formulating them is particularly challenging from a technical point of view and the continuous regulatory updates make it even more difficult to propose “future-proof” products.
HIGH SUN PROTECTION LIP BALM
HIGH SUN PROTECTION FACE CREAM
SPF 50+ FACE MINERAL SUNSCREEN
Water Conscious Beauty. Less water, more performance.
The concept of waterless beauty has gained more and more acceptance, thanks in part to the marketing strategies adopted by some brands that have chosen to offer waterless products exclusively. However, formulating a waterless cosmetic is not in itself a guarantee of a smaller environmental footprint. Although a solid product can reduce packaging weight and CO₂ emissions during distribution, the overall impact also depends on the raw materials, production processes, and the use of the product itself. For this reason, Keminova has created a collection of three products in which water is absent or present in very small amounts. This formulation choice is not dictated by mere adherence to a trend, but meets precise technical requirements. At the same time, it represents an opportunity for effective communication, inviting public awareness of the complexity of eco-design and all-around sustainability.
HIGH SUN PROTECTION PRIMER
INTIMATE GEL-OIL
OIL-TO-FOAM BODY CLEANSER
Water Conscious Beauty. Less water, more performance.
The concept of waterless beauty has gained more and more acceptance, thanks in part to the marketing strategies adopted by some brands that have chosen to offer waterless products exclusively. However, formulating a waterless cosmetic is not in itself a guarantee of a smaller environmental footprint. Although a solid product can reduce packaging weight and CO₂ emissions during distribution, the overall impact also depends on the raw materials, production processes, and the use of the product itself. For this reason, Keminova has created a collection of three products in which water is absent or present in very small amounts. This formulation choice is not dictated by mere adherence to a trend, but meets precise technical requirements. At the same time, it represents an opportunity for effective communication, inviting public awareness of the complexity of eco-design and all-around sustainability.
HIGH SUN PROTECTION PRIMER
INTIMATE GEL-OIL
OIL-TO-FOAM BODY CLEANSER
G-NOVA Intimate Wellness: daily intimate wellness
Keminova offers G-NOVA, a collection dedicated to intimate well-being, featuring intimate cleansing and leave-on products for application in the external genitalia. G-NOVA is also a solution for specific problems, such as menopause, vulvodynia and postpartum. The G- NOVA line features six different textures designed for the female intimate area and its needs.
All of our textures share an innovative active ReSILiEMcare CROP®-G, developed for the intimate area by partner company Aethera. ReSILiEMcare CROP®-G is a biotechnologically derived phytocomplex derived from in vitro cultures of meristematic cells of a plant carefully selected for its properties, Perilla (Perilla frutescens). The efficacy of Perilla phytocomplex has been clinically tested and validated on a panel of female volunteers with problems of vaginal dryness, irritation and loss of tone.
INTIMATE CLEANSING
INTIMATE CLEANSING GEL
INTIMATE CLEANSING EMULGEL
GEL-OIL INTIMATE CLEANSER
LEAVE-ON PRODUCTS
INTIMATE SERUM-GEL
INTIMATE GEL-OIL
INTIMATE EMULSION
G-NOVA Intimate Wellness: daily intimate wellness
Keminova offers G-NOVA, a collection dedicated to intimate well-being, featuring products for intimate cleansing and leave-on products for application to be applied to the external genitals. G-NOVA is also a solution for specific problems, such as menopause, vulvodynia and postpartum. The G- NOVA line is charcterized by six different textures designed for the female intimate area and its needs.
All of our textures are united by an innovative active ingredient ReSILiEMcare CROP®-G, developed for the intimate area by the partner company Aethera. ReSILiEMcare CROP®-G is a biotechnologically derived phytocomplex, derived from in vitro cultures of meristematic cells of a plant carefully selected for its properties, Perilla (Perilla frutescens). The effectiveness of the Perilla phytocomplex has been clinically tested and validated on a panel of volunteers with problems of vaginal dryness, irritation and loss of tone.
INTIMATE CLEANSING
INTIMATE CLEANSING GEL
INTIMATE CLEANSING EMULGEL
GEL-OIL INTIMATE CLEANSER
LEAVE-ON PRODUCTS
INTIMATE SERUM-GEL
INTIMATE GEL-OIL
INTIMATE EMULSION