More and more we hear the term Skintelligent Beauty as people are transforming from simple consumers to true skintellectuals. Thanks to the ease with which information can be found online, cosmetology is increasingly recognized as a complex multidisciplinary subject.
Skin care choices are no longer rooted in habit and are no longer guided by the sensationalism of advertising: consumers, especially the younger ones, expect precise and punctual information about products from the brands and make their choices based on this information.
The ability to influence is no longer only in the hands of idols that ordinary people try to emulate; it is now also in the hands of competent experts, from whom consumers want to be guided to make a thoughtful and conscious choice.
To understand – and sometimes anticipate – the demands and needs of such a dynamic market,
innovation, flexibility, adaptability, 360° experience and sustainability are needed. In short, what we like to call “Skintelligence”. Come and visit us at Cosmoprof, Stand A12-B13. Pad.18, to discover our “Skintelligent Collections” and why we like to call ourselves “Your Skintelligent Partner”.
Skintelligent handcare. Hands are our other face.
Hands play a fundamental role in our interaction with others, and for this reason it is difficult for any blemishes and imperfections on the hands to go unnoticed. The fact that hands are very rarely covered means that, compared to the rest of the body, they suffer the effects of the exposome more quickly and intensely, in particular those of ultraviolet rays: hand skin must therefore be protected exactly like face skin.
At the same time, atmospheric agents and frequent washing can endanger the skin’s barrier function, causing dryness and discomfort. KEMINOVA proposes in this collection three products formulated to preserve the health and appearance of hands over time, combining a high efficacy profile and great pleasantness in use.
ANTI-SPOT HAND TREATMENT
PROTECTIVE HAND CREAM
HAND MASK / SCRUB
Skintelligent handcare. Hands are our other face.
Hands play a fundamental role in our interaction with others, and for this reason it is difficult for any blemishes and imperfections on the hands to go unnoticed. The fact that hands are very rarely covered means that, compared to the rest of the body, they suffer the effects of the exposome more quickly and intensely, in particular those of ultraviolet rays: hand skin must therefore be protected exactly like face skin.
At the same time, atmospheric agents and frequent washing can endanger the skin’s barrier function, causing dryness and discomfort. KEMINOVA proposes in this collection three products formulated to preserve the health and appearance of hands over time, combining a high efficacy profile and great pleasantness in use.
ANTI-SPOT HAND TREATMENT
PROTECTIVE HAND CREAM
HAND MASK / SCRUB
Skintelligent Suncare. Intelligent protection for sensitive times.
The attention of all consumer categories towards sun products has never been higher: the risks that sun exposure entails for the skin are well known, and at the same time it is clear that the use of sun products can represent a danger for the environment. Skintellectuals in particular want daily skin care products that defend them from light damage and “beach sun products” that have an efficacy profile comparable to that of skincare products, possibly with a low environmental impact.
KEMINOVA’s formulation research in the field of sun products tries to find a difficult balance point between efficacy, safety, environmental sustainability and sensoriality. Sun products are fascinating and complex cosmetics: formulating them is particularly challenging from a technical point of view and the continuous regulatory updates make it even more difficult to propose “future-proof” products.
HIGH SUN PROTECTION LIP BALM
HIGH SUN PROTECTION FACE CREAM
SPF 50+ FACE MINERAL SUNSCREEN
Skintelligent Suncare. Intelligent protection for sensitive times.
The attention of all consumer categories towards sun products has never been higher: the risks that sun exposure entails for the skin are well known, and at the same time it is clear that the use of sun products can represent a danger for the environment. Skintellectuals in particular want daily skin care products that defend them from light damage and “beach sun products” that have an efficacy profile comparable to that of skincare products, possibly with a low environmental impact.
KEMINOVA’s formulation research in the field of sun products tries to find a difficult balance point between efficacy, safety, environmental sustainability and sensoriality. Sun products are fascinating and complex cosmetics: formulating them is particularly challenging from a technical point of view and the continuous regulatory updates make it even more difficult to propose “future-proof” products.
HIGH SUN PROTECTION LIP BALM
HIGH SUN PROTECTION FACE CREAM
SPF 50+ FACE MINERAL SUNSCREEN
Water Conscious Beauty. Less water, more performance.
The “waterless” claim is very popular with some consumers, also thanks to the marketing activity of brands that have chosen to propose waterless products as their identifying characteristic.
Formulating a cosmetic without water is not automatically a guarantee of lower environmental impact. A solid product could have lighter packaging and generate lower CO2 emissions during distribution, but the impact of raw materials, production and use could be much higher than a traditional product.
KEMINOVA has decided to gather in a collection three products in which water is not present or is present in very limited quantities: the absence of water here responds to precise formulation needs, it was not done for the sole purpose of following a trend, but could be effectively boasted in communication. These products are for us an invitation to become aware of the complexity of eco-design in all its facets.
HIGH SUN PROTECTION PRIMER
INTIMATE GEL-OIL
OIL-TO-FOAM BODY CLEANSER
Water Conscious Beauty. Less water, more performance.
The “waterless” claim is very popular with some consumers, also thanks to the marketing activity of brands that have chosen to propose waterless products as their identifying characteristic.
Formulating a cosmetic without water is not automatically a guarantee of lower environmental impact. A solid product could have lighter packaging and generate lower CO2 emissions during distribution, but the impact of raw materials, production and use could be much higher than a traditional product.
KEMINOVA has decided to gather in a collection three products in which water is not present or is present in very limited quantities: the absence of water here responds to precise formulation needs, it was not done for the sole purpose of following a trend, but could be effectively boasted in communication. These products are for us an invitation to become aware of the complexity of eco-design in all its facets.
HIGH SUN PROTECTION PRIMER
INTIMATE GEL-OIL
OIL-TO-FOAM BODY CLEANSER